Jeromakay

Horrrraaaaay!

A quick video on Loopthing, the business networking website, where Joseph Kelly talks about what is Loopthing and how it can help your business.

The action happens in The Hub, in London, from what I’ve heard.

I am excited to announce that the Loopthing social networking platform got an important update today, which mainly has something to do with professionals from the online environment providing consultancy services for SEO, SEM, online marketing and PR.

This major update is part of a long plan that Loopthing has ahead, and enables account managers to manage other businesses’ profiles on the Loopthing business network.

How this can be applied to your SEO, SEM, online marketing, PR consultancy/web development business?

Now you can pitch your customers about a new set of services you added to your business:

• submitting their business to Loopthing
• maintain this profile, where you both have control over the shared content

The reason why this should be included into your business plan is because your company doesn’t need to pay anything to get started, while you can charge your customers the activity you put into developing their Loopthing profile.

Building a profile on Loopthing is simple, the staff is helpful and there’s tips on the way while you use the site. Once you do it for a business, it will be very easy to do it for the other ones inside your portfolio.

Plus, this comes with no obligation from your customers, and they can take control over their accounts whenever they want.

This feature is very useful for some of your customers (probably all) who want to expose more of their brand online, and get seen all over the Internet. Loopthing is there to provide you with the ability to set up and manage profiles for other businesses, while they are still in control.

How can this help my SEO company?

Loopthing has a feature called “websites urls” which displays up to three urls on your customers business’ profile. These links are nofollow free, and you can link to the home page of the company that hired you or/and their blog.

There’s also a feature called “news feeds” where business owners can submit their blog/RSS feed as a news source, or even their Loopthing profile. This is very helpful because the “news feeds” page connects the Loopthing visitors with these pages as well.

There are also SEO related elements that we are currently working on which are going to enhance the effects of sharing your company’s information with the Loopthing visitors.

Why is so important for my customers to be on Loopthing?

Loopthing is a business networking platform which integrates elements of social networking, social media, branding and online marketing.

Joining a site like Loopthing, a service specifically tailored to businesses interacting with individuals, is the next logical step to take for an entrepreneur. This is because two-thirds of the internet users are now involved in a social networking or blogging activity [source: Nielsen wire].

And here’s the good part, Loopthing not only targets businesses, but provides a good share to individuals as well. These people can be easily converted into customers by being on the site.

Got questions?

Read the official blog post announcing the new features and let me know how it goes, I’d be more than happy to hear your comments and opinions.

Time for a new set of half-geek links. I’ve got some good ones this time as well, check them out:

• email marketing benchmarks based on business industry
• bash tips, for unix fans, thanks Gupi
• nice flash components
• got to love these soft looking icons
• ride the flickr bikes, great PR stunt, shitty pictures

See you next time!

Are you into promoting your business online? Then it’s time for some good news: a new group was launched recently on Facebook exclusively created for business networking.

I started this group with one thing in mind, to enable businesses and self-employed people to network. The group web address is:

http://www.facebook.com/group.php?gid=112167781192

If you are an individual, you are also welcome and I believe there is no limit on how much this group should grow. There will be some events added there as well, so my advice is to become a fan and stay tuned for some more.

If you’re into promoting your business, besides joining this group you can have a look over the following ressources as well:

• Loopthing – the business networking platform (100% dedicated to promoting offline and online businesses)
• 34 links to help you promote your small business on Facebook (with comments)
• 10 reasons to use Facebook for your business
• few marketing resources for Facebook users

Thanks to the links above I tried to cover most of the things that would help you promote your business via Facebook. If you discover any other healthy tecnique and would like to share, please do!

Australia’s effort to promote tourism transformed in a huge viral campaign for Whitsunday Islands which quickly made the world tour and then some. The contest involved becoming the caretaker around the well known Great Barrier Reef islands group.

The job listing was referring to a dynamic person, very much into traveling and experiencing new things.  I believe accommodating with new places was also a must.

Some of the required tasks to perform by the successful candidate included things like living in a three roomed villa, feeding the fish for 12 hours a month, mail collecting and pool cleaning (did you have many expectations from this $25.000/month job?)

The contract was set for 6 months, but I can’t imagine the amount of exposure this campaign got, which once again proves things can be done at a major scale just by using a smart idea.

Congrats to Ben Southall, the winner of the contest!

Additional links:

• Ben’s blog here
• PR company who set the campaign: Tourism Queensland.

I’m starting a linking periodical which means I’m going to post tech/web related links now and I decided to call it “half-geek links”. This is a list of quick and important links I consider you should visit and you can post your comments or send your suggestions whenever you got something that may fit the list. (thank you).

• become a PR guru via Twitter, Loopthing, blogging and meetings in few simple steps
• former MySpace execs move out to build their own house
• microsoft working on a new search engine (called kumo) ?
• The Fourteen Points of Management of Dr. W. Edward Deming
• bugmenot (for those people living in caves who haven’t heard of it yet)